Turn any WordPress Website into an Online Store with these Free Plugins

Turn a WordPress website into an Online Store

Are you a WordPress website owner looking to venture into the world of online selling? With the right tools and plugins, you can easily transform your WordPress site into a fully functional online store. In this tutorial, we will explore some of the best free plugins available for turning any WordPress website into a thriving online business.

WordPress, one of the most popular content management systems, offers a wide range of plugins that can empower website owners to sell products or services online without the need for complex coding or hiring a developer.

Benefits of Turning a WordPress Website into an Online Store

By converting your WordPress website into an online store, you open up a world of opportunities. Here are some key benefits:

  1. Expanded Revenue Streams: Selling products or services directly from your website allows you to tap into new revenue streams and increase your business’s profitability.
  2. Increased Reach: With an online store, you can reach a global audience, breaking geographical barriers and expanding your customer base.
  3. Greater Control: Owning your online store gives you complete control over the shopping experience, branding, and customer interactions.
  4. Flexibility and Customisation: WordPress offers a highly flexible platform that allows you to customise your online store to align with your brand’s unique requirements.

Understanding WordPress Plugins

Before we explore the specific plugins that can turn your website into an online store, it’s crucial to understand the concept of WordPress plugins and their significance in website development.

What are WordPress Plugins?

WordPress plugins are valuable pieces of software that can be easily installed and activated on your WordPress website, allowing you to extend its functionality and add new features without the need for complex coding. These plugins serve as modular components that enhance and customise your site, providing a wide range of capabilities to meet your specific requirements.

Importance of Plugins in Extending Functionality

Plugins are instrumental in transforming a regular WordPress website into a dynamic and fully functional online store. By leveraging plugins, you can seamlessly integrate essential elements like shopping cart functionality, product listings, payment gateways, and shipping options, among others. These plugins serve as powerful tools that empower website owners to create a comprehensive online shopping experience for their customers, without requiring advanced technical expertise.

The availability of thousands of plugins ensures that you can tailor your online store precisely to your business needs. Whether you’re selling physical products, digital downloads, or services, there are plugins designed to accommodate various business models and industry-specific requirements. This flexibility allows you to create a unique and personalised online store that reflects your brand and engages your target audience effectively.

Choosing the Right eCommerce Plugins for WordPress

When selecting plugins for your online store, it’s crucial to consider several factors to ensure they align with your specific requirements. Here are the key factors to consider when making your plugin choices:

  1. Compatibility: Ensure that the plugins you choose are compatible with the version of WordPress you are using, as well as with any themes and other plugins installed on your site. Incompatibility issues can lead to conflicts and functionality limitations.
  2. Ratings and Reviews: Pay attention to the ratings and reviews of plugins from other users. Positive ratings and reviews indicate that the plugins are reliable, well-regarded, and effective in their intended purpose.
  3. Active Development and Support: Opt for plugins that have a track record of regular updates and active developer support. This ensures that the plugins remain compatible with the latest versions of WordPress and continue to receive necessary security patches and bug fixes.
  4. Features and Customisation: Evaluate the features and customisation options offered by each plugin. Consider whether they align with your specific online store requirements. Look for plugins that offer the right balance of functionality, ease of use, and customisation capabilities.

WooCommerce: The Leading eCommerce Plugin

When it comes to transforming a WordPress website into a fully functional online store, WooCommerce emerges as the undisputed leader among eCommerce plugins. Trusted by millions of website owners worldwide, WooCommerce offers a comprehensive suite of features that empower businesses to create and manage successful online stores.

Overview of WooCommerce

At its core, WooCommerce seamlessly integrates with your WordPress website, providing a solid foundation for your eCommerce venture. It combines simplicity and power, making it accessible to both novice and experienced users. With WooCommerce, you can harness the full potential of your WordPress site to create an engaging and robust online shopping experience.

Features and Customisation Options

WooCommerce boasts an impressive array of features that cover every aspect of running an online store. Let’s explore some of the key features that make it the go-to choice for eCommerce:

  1. Product Management: With WooCommerce, managing your product catalog becomes a breeze. You can effortlessly add, edit, and organise your products, specifying essential details such as pricing, descriptions, images, variations, and more. This level of control allows you to showcase your offerings in a visually appealing and informative manner.
  2. Inventory Management: Keeping track of your inventory is crucial for any online store. WooCommerce simplifies inventory management by providing tools to set stock levels, receive low-stock notifications, and manage product variations. You can ensure that your customers have accurate information about product availability and avoid the frustration of overselling.
  3. Order and Customer Management: WooCommerce offers a user-friendly interface for efficiently managing orders and customer interactions. You can process orders, track their status, generate invoices, and communicate with customers seamlessly. Additionally, you have access to customer details, enabling you to provide personalised support and build long-lasting relationships.
  4. Payment Gateways: Providing a secure and convenient payment experience is paramount for online businesses. WooCommerce integrates with a wide range of payment gateways, including popular options like PayPal, Stripe, and Authorize.Net. You can offer your customers a variety of payment methods, ensuring a smooth and secure checkout process.
  5. Shipping Options: Configuring shipping options can be complex, but WooCommerce simplifies the process. You can define shipping zones, set up shipping methods, calculate shipping rates based on various parameters, and even restrict shipping to specific regions. These flexible options enable you to provide accurate shipping information and offer a seamless fulfillment experience.
  6. Themes and Design Customisation: WooCommerce understands the importance of visual appeal in eCommerce. It offers an extensive collection of themes and templates specifically designed for online stores. You can choose a theme that aligns with your brand identity and customise it to create a visually stunning storefront. These themes are responsive, ensuring a consistent and engaging user experience across devices.
  7. Extensions and Integrations: WooCommerce’s extensibility sets it apart from other eCommerce plugins. It provides a vast ecosystem of extensions and integrations that enable you to enhance and expand your online store’s functionality. Whether you need advanced analytics, marketing tools, subscriptions, or memberships, WooCommerce has a solution to meet your specific requirements.

WooCommerce has rightfully earned its reputation as the leading eCommerce plugin for WordPress. Its seamless integration, comprehensive feature set, and extensive customisation options make it the go-to choice for turning any WordPress website into a powerful and successful online store. With WooCommerce, you can manage products, inventory, orders, and payments effectively while enjoying a visually appealing storefront that reflects your brand identity. This remarkable plugin empowers businesses of all sizes to thrive in the dynamic world of eCommerce.

Setting up an Online Store with WooCommerce

WooCommerce Online Store

To transform your WordPress website into a fully functional online store, you can follow these steps to set up and configure WooCommerce:

Install the WooCommerce plugin from the WordPress plugin directory

Begin by navigating to the WordPress dashboard and selecting “Plugins” from the sidebar menu. Click on “Add New” and search for “WooCommerce.” Once you find it, click “Install Now” and then “Activate” to activate the plugin.

Configure the essential settings

After activating WooCommerce, you will be guided through a setup wizard that helps you configure the essential settings for your online store. This includes specifying your store’s location, currency, and units of measurement. You can also set up tax options based on your business’s requirements. Take your time to provide accurate information during this setup process.

Add products to your store:

With WooCommerce installed and the initial configuration complete, you can start adding products to your online store. From the WordPress dashboard, select “Products” from the sidebar menu and click on “Add New.” Enter the product details, such as the title, description, price, and product image. You can also set up categories and tags to organise your product catalog effectively.

Set up payment gateways

Facilitating secure and convenient transactions is vital for any online store. WooCommerce integrates seamlessly with various payment gateways, providing flexibility to choose the ones that suit your business needs. From the WooCommerce settings, navigate to the “Payments” tab and select the payment methods you want to offer to your customers. Configure the settings for each payment gateway, such as account details and transaction preferences, ensuring secure transactions.

Customise the appearance of your online store

One of the strengths of WooCommerce is its ability to adapt to your brand’s visual identity. You can customise the appearance of your online store by selecting a suitable WooCommerce theme. From the WordPress dashboard, go to “Appearance” and click on “Themes.” Browse through the available themes or search for specific ones designed for WooCommerce. Once you find a theme that resonates with your brand, click “Install” and then “Activate” to apply it to your store. You can further customise the theme by accessing the theme’s settings or using the built-in customisation options provided by WooCommerce.

By following these steps, you can create a basic online store using WooCommerce. Remember to regularly update your products, manage orders and inventory, and continually optimise your store for the best possible user experience. WooCommerce’s intuitive interface and extensive features make it a powerful tool for building and managing a successful online business.

Remember, as your store evolves, you can explore additional features and extensions provided by WooCommerce to enhance your online store’s functionality and meet the unique needs of your business.

Selling Digital Products on WordPress

Easy Digital Downloads for WordPress Online Store

For online businesses focused on selling digital products like eBooks, software, or music, Easy Digital Downloads (EDD) is an exceptional plugin that provides a comprehensive solution.

Introduction to Easy Digital Downloads Plugin

Easy Digital Downloads offers a powerful and dedicated platform for selling and managing digital goods directly on your WordPress website. Designed specifically for digital products, EDD provides a streamlined experience tailored to the unique requirements of digital sales.

Selling Digital Goods and Downloads

With Easy Digital Downloads, you can effortlessly offer digital products for download after purchase. The plugin provides a secure and efficient system that handles the entire process, from purchase to delivery. Customers can easily access their purchased digital goods, ensuring a seamless and convenient experience.

Additionally, Easy Digital Downloads enables you to manage licenses for your digital products. You can assign licenses to customers, track their usage, and control access to the products based on license validity. This allows you to protect your digital assets and prevent unauthorised distribution.

Moreover, Easy Digital Downloads offers comprehensive sales and customer tracking capabilities. You can analyse sales data, monitor download activity, and gain insights into customer behavior. This information empowers you to make data-driven decisions, optimise your marketing strategies, and continually improve your digital product offerings.

Configuration and Setup

To begin selling digital products using Easy Digital Downloads, follow these steps:

  1. Install and activate the Easy Digital Downloads plugin: Start by navigating to the WordPress dashboard, selecting “Plugins,” clicking on “Add New,” and searching for “Easy Digital Downloads.” Once you find the plugin, click “Install Now” and then “Activate” to activate it on your website.
  2. Configure your settings: After activating Easy Digital Downloads, you’ll be guided through a simple setup process. Configure essential settings, such as selecting your preferred payment gateways, setting up tax options, and specifying download restrictions, if needed. Tailor these settings to align with your business requirements and comply with local regulations.
  3. Create product listings: With Easy Digital Downloads ready, you can start creating product listings for your digital goods. Navigate to the Easy Digital Downloads menu in your WordPress dashboard and click on “Add New” to create a new product. Provide detailed descriptions, set pricing options, specify available downloads, and define any additional product attributes as necessary. These comprehensive product listings ensure that your customers have all the information they need to make informed purchase decisions.
  4. Customise the appearance of your digital store: Easy Digital Downloads offers compatibility with a range of themes designed specifically for digital stores. You can select a compatible theme from the WordPress theme directory or choose a premium theme that suits your branding and design preferences. Additionally, you can customise the appearance of your digital store using custom styling options or by leveraging the customisation features provided by your chosen theme. This ensures a cohesive and visually appealing storefront that enhances the overall shopping experience.

By following these steps, you can quickly set up your digital store using Easy Digital Downloads. The plugin’s dedicated focus on digital products, coupled with its robust features, ensures a seamless and efficient selling process. Embrace the power of Easy Digital Downloads to showcase and sell your digital creations while providing your customers with a hassle-free experience.

As your digital business evolves, you can further explore the advanced features and extensions available within Easy Digital Downloads. These options include enhanced licensing capabilities, subscription models, content access restrictions, and more. Easy Digital Downloads empowers you to unlock the full potential of your digital products and build a thriving online business.

Ecwid: Simplifying Online Selling

Ecwid online store

When it comes to simplifying the process of setting up and managing an online store on WordPress, Ecwid emerges as a powerful plugin that offers a seamless integration experience.

Overview of Ecwid Plugin

Ecwid provides a comprehensive solution for creating and operating an online store, offering seamless integration with WordPress. With Ecwid, you have the flexibility to embed your store directly into your existing website or share it across social media platforms. This versatility allows you to reach a wider audience and maximise your online selling potential.

Seamless Integration and Ease of Use

Ecwid ensures a smooth integration process, allowing you to set up and launch your online store quickly. The plugin offers a user-friendly interface that simplifies store management, making it suitable for both beginners and experienced users. With intuitive features and straightforward navigation, you can focus on managing your products and providing exceptional customer experiences.

Setting up an Ecwid Store on Your WordPress Site

To establish your online store using Ecwid, follow these simple steps:

  1. Install the Ecwid plugin: Begin by navigating to the WordPress plugin directory and searching for “Ecwid.” Install and activate the Ecwid plugin on your WordPress website to get started.
  2. Sign up for an Ecwid account: Create an Ecwid account by signing up on the Ecwid website. This account will serve as the foundation for managing your online store.
  3. Link Ecwid to your WordPress website: After signing up, you will receive a unique store ID. Enter this ID within the Ecwid plugin settings in your WordPress dashboard to link your Ecwid account to your website seamlessly.
  4. Configure your store settings: Customise your store settings to align with your business needs. Specify the currency in which you want to sell, define shipping options, set tax rules, and configure other essential parameters. Ecwid provides a user-friendly setup wizard that guides you through these settings, ensuring a hassle-free setup process.
  5. Customise the appearance of your store: Ecwid offers a range of themes and templates that you can utilise to customise the look and feel of your online store. Choose a theme that complements your brand identity and customise it further to create a visually appealing storefront. Ecwid’s themes are designed to be responsive, ensuring a consistent and engaging user experience across various devices.
  6. Add products to your online store: Populate your store with products, descriptions, pricing details, and any other relevant information. Ecwid provides an intuitive product management interface where you can easily add, edit, and organise your product catalog. This allows you to showcase your products effectively and provide comprehensive information to potential customers.

By following these steps, you can set up and launch your online store using Ecwid. The plugin’s seamless integration with WordPress, coupled with its user-friendly interface, simplifies the process of managing your online business. With Ecwid, you can focus on what matters most: delivering exceptional products and experiences to your customers.

Other Notable eCommerce Plugins

In addition to the plugins mentioned above, there are several other free options available for turning your WordPress website into an online store:

  • WP eCommerce: Offers a range of features for setting up a basic online store.
  • Cart66 Lite: Provides secure payment options and supports selling physical and digital products.
  • Easy Cart: A lightweight plugin for adding a shopping cart and payment functionality to your website.

Enhancing Your Online Store’s Functionality

Once you have set up your online store using the appropriate plugins, you may want to expand its functionality further.

Add-ons and Extensions for Expanding Features

Many plugins offer add-ons and extensions to enhance your online store’s capabilities. These can include advanced inventory management, membership options, recurring subscriptions, and more.

Integrating Payment Gateways and Shipping Options

To facilitate seamless transactions, integrate popular payment gateways such as PayPal, Stripe, or Authorize.Net. Additionally, configure shipping options to provide accurate shipping rates and methods for your customers.

Optimising Your Online Store for Search Engines

To ensure your online store receives maximum visibility, it’s crucial to optimise it for search engines.

Importance of SEO for Online Stores

Search engine optimisation (SEO) techniques help improve your store’s ranking in search engine results, driving organic traffic and potential customers to your website.

Implementing SEO Practices for Better Visibility

Some SEO best practices for your online store include:

  • Keyword research: Identify relevant keywords and incorporate them naturally into your product descriptions and website content.
  • Optimised product pages: Craft unique and compelling product descriptions, titles, and meta tags.
  • Fast-loading pages: Optimise your website’s performance by optimising images, using caching plugins, and minimising code.
  • Mobile responsiveness: Ensure your online store is mobile-friendly, as a growing number of shoppers use mobile devices to make purchases.

Security and Performance Considerations

As an online store owner, you must prioritise the security and performance of your website.

Ensuring Website Security and Protecting Customer Data

Implement the following security measures to protect your online store:

  • Secure hosting: Choose a reputable hosting provider that offers robust security measures.
  • SSL certificate: Encrypt sensitive customer data with an SSL certificate, ensuring secure transactions.
  • Regular updates: Keep your WordPress core, themes, and plugins updated to prevent vulnerabilities.

Optimising Website Performance for Faster Loading Times

A fast-loading online store enhances user experience and encourages customers to stay longer on your website. Some optimisation tips include:

  • Image compression: Compress images to reduce file sizes without compromising quality.
  • Caching: Implement caching plugins to serve cached versions of your web pages, reducing server load and improving loading times.
  • Minify CSS and JavaScript: Minimise CSS and JavaScript files to reduce the file sise and improve load times.


Transforming your WordPress website into an online store is an exciting venture that opens up new possibilities for your business. By utilising free plugins like WooCommerce, Easy Digital Downloads, and Ecwid, you can easily set up and manage your online store without any coding knowledge. Remember to consider factors such as compatibility, features, and customisation options when selecting plugins. Additionally, optimise your online store for SEO, prioritise security measures, and optimise performance to provide a seamless and secure shopping experience for your customers.


1. Can I use these plugins with any WordPress theme? Yes, most plugins mentioned in this article are designed to work with any WordPress theme. However, it’s always a good practice to check the compatibility of a plugin with your chosen theme before installation.

2. Are these plugins free to use? Yes, the plugins discussed in this article offer free versions that provide basic functionality. Some plugins may also offer premium versions with advanced features and support.

3. Can I sell physical products with Easy Digital Downloads? While Easy Digital Downloads is primarily designed for selling digital products, it does have extensions available that allow you to sell physical products as well.

4. Can I customise the appearance of my online store with these plugins? Yes, all the mentioned plugins provide customisation options. You can choose from pre-designed themes, customise colors, layouts, and typography to match your branding.

5. How important is website performance for an online store? Website performance is crucial for an online store as it directly impacts user experience and conversion rates. A slow-loading website can lead to higher bounce rates and potential loss of customers. Optimising performance ensures a smooth shopping experience and encourages visitors to make purchases.

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