Are you a retailer looking to start selling online? WP Focus offers comprehensive solutions for creating successful WooCommerce websites for retailers across Sydney, NSW and Australia. By utilising the free WooCommerce plugin for WordPress you can quickly and easily start accepting orders online.

The pandemic has accelerated the shift towards online shopping, and retailers who do not have an online presence are missing out on potential customers. A successful WooCommerce website can help retailers reach a wider audience, increase sales, and improve customer engagement.

Key Features of a Successful eCommerce Website for Retailers

WooCommerce is a free, open-source eCommerce plugin for WordPress that allows retailers to sell products and services online. It is the most popular eCommerce platform in the world, powering over 30% of all online stores. WooCommerce offers a wide range of features that make it an ideal platform for retailers, including:

WooCommerce Payment Gateway

Secure Payment Gateway

One of the key benefits of using WooCommerce is the flexibility it provides in terms of payment options. With WooCommerce, retailers can choose almost any payment provider as a payment option for their customers.

This includes popular providers such as PayPal, Stripe, AfterPay, ZipPay, Square, Google Pay, Apple Pay and many more. WP Focus can help retailers choose the best payment option or even multiple options for their online store, depending on their business needs and customer preferences.


Customer Reviews

Customer reviews are a powerful tool for increasing trust and confidence in the retailer’s products. They provide customers with social proof that the products are high quality and worth purchasing.

To encourage customer reviews, the website should have a review system in place that allows customers to leave reviews and ratings for products they have purchased.

Retailers can also send follow-up emails to customers asking them to leave a review.

WooCommerce Catalogue

Product Catalogue

A well-organised product catalogue is essential for a successful eCommerce website. The catalogue should make it easy for customers to find what they are looking for and include high-quality product images, detailed descriptions, and pricing information.

To achieve a well-organised product catalogue, the website should use categories and subcategories to group products together. It should also provide customers with filtering and sorting options to help them find what they are looking for quickly and easily.

WooCommerce Marketing

Social Media Integration

With the use of WooCommerce, retailers can easily integrate their website with their Facebook and Instagram accounts, allowing them to start selling directly on these platforms. This provides a seamless shopping experience for customers, allowing them to browse and purchase products without leaving the social media platform.

The integration with Facebook and Instagram also provides retailers with valuable advertising opportunities. With the use of Facebook and Instagram ads, retailers can reach a wider audience and target specific demographics based on their interests and behaviours.

WooCommerce Marketing


WooCommerce has a range of marketing features to promote your products and drive sales.

WooCommerce will give your business the ability to create and manage discount codes, create promotions, establish customer loyalty programs and create and send email marketing campaigns all designed to increase sales, bring in new customers and encourage repeat business from your existing customers.



WooCommerce provides retailers with a range of shipping options to ensure that products are delivered to customers in a timely and efficient manner.

One of the key features of WooCommerce shipping is the ability to integrate with Australia Post, allowing retailers to easily calculate shipping rates based on the destination and weight of the products.

In addition to Australia Post, WooCommerce also integrates with courier services such as DHL and FedEx.



By integrating WooCommerce with accounting software, retailers can automate and streamline their financial processes, such as invoicing, inventory management, and financial reporting. This helps to reduce manual data entry and improve the accuracy and efficiency of financial operations.

The integration with Xero and QuickBooks allows retailers to sync sales data, inventory data, and customer data with their accounting software. This provides retailers with real-time visibility into their financial performance and helps them make data-driven decisions.

Inventory Management

WooCommerce comes with a wide range of reporting tools so you can keep track of costs and sales.

Retailers can also manage their inventory and sync it across multiple platforms so you never run into issues where customers purchase something that you may have already sold in your physical store. Inventory management with WooCommerce is easy to set up and manage and will allow you to keep a close on on how your online store is performing.

Why Choose WP Focus To Build Your Retail Website

WooCommerce Developer Sydney - DogoSapien

WP Focus is committed to providing high-quality WordPress development services for retailers looking to start selling online. By choosing WP Focus as the developer of your eCommerce website using WooCommerce, retailers can benefit from a range of services and expertise that sets WP Focus apart from other developers in the industry. When you choose WP Focus to build your eCommerce website you can expect:

Low Cost Web Development Sydney

Low Cost

WP Focus understands that cost is an important factor for retailers looking to start selling online.

As a result, WP Focus provides affordable solutions that are tailored to each retailer’s unique business needs.

With a focus on cost-effectiveness, WP Focus offers competitive pricing without compromising on quality.

Quick Turnaround

Fast Turnaround

WP Focus understands that time is of the essence when it comes to launching an eCommerce website.

As a result, WP Focus provides fast turnaround times, ensuring that retailers can start selling online as soon as possible.

With efficient project management and streamlined development processes, WP Focus can deliver high-quality eCommerce websites quickly.

Web Design Services Sydney

Expert Advice

WP Focus provides expert advice on what works and what doesn’t work when building WooCommerce sites.

With extensive experience in eCommerce and WooCommerce development, WP Focus can provide customised solutions tailored to each retailer’s specific business needs.

WP Focus also provides ongoing guidance on how to effectively manage and grow your online store.

Website Support and Maintenance

Ongoing Support

We understand that ongoing support is critical for the success of an eCommerce website.

As a result, WP Focus provides ongoing support for all its clients, ensuring that their eCommerce websites remain up-to-date and secure.

With dedicated support teams and fast response times, WP Focus provides peace of mind to retailers, allowing them to focus on their business.

Education Website Development


WP Focus provides training for retailers on how to effectively manage their eCommerce websites using WooCommerce.

With hands-on training and expert guidance, retailers can learn how to manage their online store with ease.

This empowers retailers to take control of their website and make changes when necessary.

On Page Optimisation


WP Focus understands the importance of SEO in driving traffic to an eCommerce website.

As a result, WP Focus provides FREE on-site SEO worth $1500 with every website it builds.

This ensures that retailers’ websites are optimised for search engines, improving their visibility and driving traffic to their online store. WP Focus also provides ongoing SEO guidance to help retailers improve their website’s search engine ranking.

Yes, WooCommerce is compatible with a range of Australian payment gateways including PayPal, Stripe, AfterPay, and ZipPay, making it easy for retailers to accept payments from Australian customers.

Yes, WooCommerce provides retailers with the ability to set up shipping zones and rates based on the destination and weight of the products. This allows retailers to set up Australia-specific shipping options and improve the overall shopping experience for their customers. Retailers can also integrate Australia Post, FedEx, DHL amongst others and automate most of the shipping process.

Yes, WooCommerce can be integrated with popular accounting software such as Xero and QuickBooks, providing retailers with real-time visibility into their financial performance and improving the efficiency of their financial operations.

Yes, WooCommerce is compatible with Australian tax laws and provides retailers with the ability to set up tax rates based on the location and type of products sold.

Yes, WooCommerce provides retailers with the ability to offer click and collect options to Australian customers, improving the convenience and flexibility of the shopping experience.

Yes, WooCommerce provides support for Australian currencies and allows retailers to set up pricing and shipping options in Australian dollars as well as in any currency of their choosing (if the chosen payment gateway supports that currency).

7. Can I set up Australian-specific product categories and tags in WooCommerce?
Yes, WooCommerce provides retailers with the ability to set up custom product categories and tags, making it easy for customers to find products on the website.

Yes, when your WooCommerce website is launched you will be able to connect your store with your Facebook and Instagram accounts and begin selling on those platforms too.

Yes, it is possible to create an automatic feed between your website and Google Shopping which will allow your products to start appearing in Google’s shopping results.


Yes, it is easy to convert your online store (or even specific categories or products) to a catalogue. You can even replace your add to cart and buy now buttons with enquiry forms so customers can send you queries about your products.

Yes, product customisation similar to t-shirt or mug customisation is very possible with WooCommerce. You can start receiving customised orders from your customers from the day the site launches.

Yes, it is possible to convert a Shopify website to a WooCommerce website. Contact us today to learn more and start growing your business with a custom built WooCommerce website.

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