5 Important Questions to Ask When Choosing a WordPress Developer

Choosing a WordPress Developer

Are you planning to build a website using WordPress? Choosing the right WordPress developer is crucial for the success of your project. A skilled WordPress developer can bring your vision to life, optimise your site for speed, and provide ongoing support. But how do you find the right developer?

For every good WordPress developer you’ll find 100 bad ones and over the years, a lot of our work has involved fixing WordPress websites or rescuing WordPress projects where the business owner has been let down by rushed or downright incompetent developers. Here we look at some of the questions you can ask any prospective WordPress developer so you can be sure that you are hiring someone who will build the WordPress or WooCommerce website your business needs.

1- Has Your WordPress Developer Built Something Like This in WordPress Before?

One of the first questions you should ask a potential WordPress developer is whether they have experience building sites similar to yours. By enquiring about their previous projects, you can gain valuable insights into their capabilities and expertise. A WordPress developer who has worked on similar sites will be familiar with the challenges and best practises specific to your industry or niche.

This is even more important if your website project has complex requirements. WordPress can handle everything from small business websites to complex platforms like a real estate website or job board so the more complex your project, the more important it is that you learn if your WordPress developer has experience building something similar.

A great follow-up question is to ask for examples or case studies of their previous work. This will allow you to assess the quality of their designs, functionalities, and overall user experience. Remember, a WordPress developer with relevant experience will be better equipped to understand your requirements and deliver a website that aligns with your goals.

2 – What Theme Would Your WordPress Developer Recommend?

Choosing the right theme is essential for the aesthetics and functionality of your WordPress site. Themes determine the overall look and layout of your website, and they can greatly impact the user experience. When asking a WordPress developer for their theme recommendation, consider providing them with some insights into your brand, target audience, and design preferences.

A skilled developer will be able to recommend a theme that aligns with your vision and meets your specific requirements. They might suggest a custom WordPress theme tailored to your unique needs or propose an existing theme that can be customised to suit your branding. Discussing themes with your developer will help you understand their design sensibilities and ensure that their recommendations match your expectations.

When asking your WordPress developer about themes, letting them know your development budget in advance is going to help them help you even better. WordPress has options for all budgets so when your WordPress developer knows the kind of budget you have in mind they will be able to help you choose the perfect theme for your project.

3 – Will Your WordPress Developer Optimise Your WordPress Site for Speed?

Website speed is crucial for user satisfaction and search engine rankings. A slow-loading site can drive visitors away and negatively impact your online presence. Therefore, it is essential to enquire whether the WordPress developer will optimise your site for speed during the development process.

Optimising a website for speed involves various techniques, such as minimising code, optimising images, caching, and utilising content delivery networks (CDNs). A developer who understands the importance of speed and is knowledgeable about these optimisation techniques will be able to create a fast-loading website that enhances user experience and improves your search engine rankings.

A great WordPress developer will factor in site speed during the planning and theme selection stage of your website project and will develop your website with speed in mind.

4 – What Support Will Your WordPress Developer Provide After Launch?

Over time, you may encounter technical issues, require updates, or need assistance with new features. That’s why it’s crucial to understand the level of support the WordPress developer will provide after the launch of your website.

Enquire about their post-launch support services, such as bug fixes, security updates, and ongoing maintenance. It’s essential to have a clear understanding of their response time, communication channels, and any additional costs associated with their support services. A reliable WordPress developer will offer comprehensive support to ensure your website remains functional, secure, and up-to-date in the long run.

5 – What Plugin and Theme Licences Will Be Needed?

WordPress plugins and themes play a vital role in extending the functionality and customisation options of your website. While WordPress itself is an open-source platform, some premium plugins and themes require licences for full access to their features and support.

Ask your WordPress developer about the plugin and theme licences that will be needed for your website. Enquire about any additional costs associated with these licences and whether they will handle the procurement process for you. A transparent developer will guide you through the licencing requirements and help you make informed decisions about the plugins and themes that best suit your needs.

As a business owner you need to know all the costs involved so asking your WordPress developer whether plugin and theme licences are included in the price of development is a good idaea.


How can I find a reliable WordPress developer?

When searching for a reliable WordPress developer, consider exploring freelance platforms, asking for recommendations from your professional network, or seeking referrals from fellow website owners. Additionally, reviewing portfolios, checking client testimonials, and conducting interviews can help you assess a developer’s skills, experience, and communication abilities.

Alternatively…. if you’re reading this then you’ve already found the website of great WordPress developers! Contact us today to discuss your needs and mention this article and we’ll give you a whopping great discount!

Should I choose a WordPress developer based on their pricing?

While pricing is an important factor, it should not be the sole determining factor when choosing a WordPress developer. Instead, focus on finding a WordPress developer with a strong track record, relevant experience, and positive client feedback. Investing in a skilled developer who can deliver a high-quality website aligned with your goals will provide better long-term value.

Can I use free themes and plugins for my WordPress site?

Yes, WordPress offers a wide range of free themes and plugins through its official repository. These options can be suitable for many websites, especially those with basic requirements. However, for more advanced functionalities, premium themes and plugins may be necessary, as they often offer additional features, regular updates, and dedicated support.

How important is mobile responsiveness for my WordPress site?

Mobile responsiveness is crucial for a successful website in today’s mobile-driven world. With the majority of internet users accessing websites through mobile devices, ensuring your site looks and functions well on smartphones and tablets is essential. A skilled WordPress developer will prioritise mobile responsiveness and ensure your site adapts seamlessly across different screen sizes.

What is the typical timeline for developing a WordPress website?

The timeline for developing a WordPress website can vary depending on factors such as project complexity, scope, and the availability of resources. However, a skilled developer should be able to provide you with an estimated timeline based on your requirements. Keep in mind that building a high-quality website often requires time for planning, design, development, and testing.


Choosing the right WordPress developer is a crucial decision that can significantly impact the success of your website. By asking the right questions, such as whether they have built similar sites before, what theme they recommend, whether they optimise for speed, what support they provide after launch, and what plugin and theme licences are needed, you can make an informed choice.

Remember, a skilled WordPress developer will not only possess the technical expertise to bring your vision to life but also provide ongoing support and guidance throughout your online journey. So take your time, ask these essential questions, and find a developer who can turn your website dreams into reality.

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