Page Builder vs Custom Build – Which is best for your WordPress website?

Page Builder vs Custom Build

When it comes to creating a WordPress website, one of the key decisions you’ll need to make is whether to use a page builder or opt for a custom build. Both options offer unique advantages and drawbacks, so it’s crucial to understand their differences and determine which approach suits your specific needs.

As WordPress developers we regularly build both kinds of WordPress website and in this article we’ll delve into the pros and cons of page builders and custom builds, considering factors such as ease of use, design flexibility, performance, cost, SEO considerations, support, and future scalability. By the end, you’ll have a clear idea of which path to choose for your WordPress website.

Understanding Page Builders

A page builder is a WordPress plugin or theme feature that allows you to create and customise web pages visually, without the need for coding knowledge. It provides a drag-and-drop interface, making it easy to arrange elements and design your website.

Popular page builders such as Divi, Elementor, and Beaver Builder offer a range of pre-designed templates, widgets, and modules to enhance the design process.

Page builders provide several benefits, especially for users who are not proficient in coding. They enable you to create visually appealing pages quickly, saving both time and effort. With a vast selection of templates and modules, you can easily customise your website’s appearance and functionality.

Additionally, page builders often come with features like responsive design and SEO optimisation, making it easier to create a website that performs well across different devices and search engines.

Exploring Custom Build

A custom-built website, on the other hand, refers to a website that is built from scratch, tailored to your specific requirements and design preferences. It involves hiring a web developer or possessing coding skills to create a unique website that aligns with your brand identity and functionality needs.

One of the main advantages of a custom-built website is the level of flexibility and customisation it offers. You have complete control over every aspect of your website’s design and functionality. This means you can create a truly unique online presence that stands out from the crowd and meets your specific goals.

However, custom build does come with some considerations. It generally requires a higher level of technical expertise and time investment compared to using a page builder. You need to have a clear vision of what you want to achieve and communicate it effectively to your web developer. Additionally, custom-built websites may require ongoing maintenance and updates, which can incur additional costs.

Key Differences between Page Builders and Custom Build

Now, let’s explore the key differences between page builders and custom build to help you understand which option is best suited for your WordPress website.

  1. Flexibility and customisation options: Page builders offer a wide range of pre-designed templates and modules that allow you to create visually appealing websites quickly. However, they may have limitations when it comes to customising certain aspects of your website. With custom build, you have complete control over every element, enabling you to create a website that reflects your unique brand identity and functionality needs.
  2. Ease of use and learning curve: Page builders are designed to be user-friendly, with intuitive drag-and-drop interfaces. They require minimal technical knowledge and are accessible to beginners. On the other hand, custom build involves coding and may require a higher level of technical expertise. It often takes more time to learn and master the necessary skills.
  3. Performance and speed: Page builders add an extra layer of code to your website, which can impact performance and loading speed. Custom-built websites, on the other hand, can be optimised for better performance as they are built from scratch with specific performance considerations in mind.
  4. Cost and budget considerations: Page builders generally have lower upfront costs since they eliminate the need for hiring a web developer. However, some premium page builders may come with a subscription fee. Custom build, on the other hand, can be more expensive initially, as it involves hiring a professional web developer. However, in the long run, custom-built websites may require less ongoing maintenance and updates, potentially resulting in cost savings.

Factors to Consider When Choosing between Page Builders and Custom Build

When deciding between page builders and custom build, consider the following factors to ensure you make the right choice for your WordPress website:

  1. Website goals and requirements: Evaluate your website goals and functionality needs. If you require advanced features or have specific design requirements, custom build may be the better option. For simpler websites or quick prototypes, a page builder can suffice.
  2. Technical expertise and resources: Assess your own technical expertise and available resources. If you’re comfortable with coding or have access to a skilled web developer, custom build might be a viable option. However, if you’re a beginner or have limited resources, a page builder can help you achieve professional results without the need for coding knowledge.
  3. Future scalability and maintenance: Consider your website’s long-term scalability and maintenance requirements. If you anticipate frequent updates or plan to scale your website significantly, custom build can offer more flexibility. Page builders may be more suitable for smaller websites or projects that don’t require extensive future modifications.


Choosing between a page builder and custom build for your WordPress website depends on your specific goals, requirements, and technical expertise. Page builders offer a user-friendly, visually-driven approach with pre-designed templates and modules, making them ideal for beginners or those who need quick results.

Custom build provides greater flexibility and customisation options, allowing you to create a unique website tailored to your brand identity and functionality needs. Consider your budget, future scalability, and maintenance requirements to make an informed decision that aligns with your goals.


Can I switch from a page builder to a custom build later?

Yes, it is possible to switch from a page builder to a custom build later. However, it may require redesigning and rebuilding your website from scratch, so it’s important to plan and consider this transition in advance.

Will using a page builder affect my website’s SEO?

Page builders are designed to be SEO-friendly, and most offer built-in features to optimise your website for search engines. However, improper use of page builder elements or excessive use of unnecessary code can impact your website’s SEO. It’s essential to follow SEO best practices and optimise your content accordingly.

Are there any limitations with custom-built websites?

While custom-built websites offer great flexibility, they can have limitations if not properly planned or implemented. For example, adding new features or making significant changes may require additional coding and development work. It’s crucial to communicate your future needs with your web developer and ensure your website is built to accommodate growth.

What if I want to make changes to my website in the future?

With page builders, making changes to your website is relatively straightforward. You can easily edit and update your content using the drag-and-drop interface. For custom-built websites, changes may require coding knowledge or the assistance of a web developer, depending on the complexity of the modifications.

Which option is more cost-effective in the long run? The cost-effectiveness of page builders versus custom build depends on your specific requirements and circumstances. Page builders often have lower upfront costs, but ongoing subscription fees may apply. Custom-built websites may have higher upfront costs but may require fewer ongoing maintenance expenses. Consider your budget and long-term needs to determine the most cost-effective solution for your website.

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