Hiring a WordPress Developer vs DIY WordPress Development

Hiring a WordPress developer

Hiring a WordPress Developer vs DIY WordPress development is a choice business owners will be faced with when building their website. WordPress is highly customisable, has tens of thousands of plugins available and has a huge selection of pre-built themes that can make your website look great.

So DIY WordPress development makes more sense than hiring a WordPress developer, right?

Not necessarily. While taking charge of your website development can be an exciting endeavour and the costs may be cheaper than hiring a WordPress developer, it often comes with its fair share of challenges.

As WordPress developers, we admit we are biased in saying that hiring a WordPress developer for your business is the best choice however under certain circumstances, DIY WordPress development can work for your company’s needs.

For example, if you have found the perfect pre-built theme and do not need to customise the layout, design or functionality of the theme then DIY WordPress development could be a cheaper option than hiring a WordPress developer might be.

In this guide, we will delve into the world of WordPress development, focusing on the drawbacks of DIY approaches and the benefits of hiring a WordPress developer. Whether you’re a small business owner, blogger, or entrepreneur, understanding the value of expertise in WordPress development can save you time, effort, and potential frustrations.

The Limitations of DIY WordPress Development

1. Limited Technical Expertise

When it comes to WordPress, its user-friendly interface might give you the impression that anyone can easily navigate through its features. However, as you delve deeper into its complexities, you’ll soon discover a steep learning curve that requires a solid foundation in web development. As a DIYer, you may possess a basic understanding of WordPress, but handling advanced functionalities, customisations, and troubleshooting can quickly become overwhelming without the necessary technical expertise.

Without a deep understanding of web development concepts, you may find yourself encountering seemingly simple problems that consume countless hours of your time. It can be frustrating to search for solutions and struggle with issues that could be easily resolved by hiring a WordPress developer. They possess the technical know-how to handle intricate challenges and implement effective solutions, saving you valuable time and effort.

By entrusting the technical aspects of your website to a professional WordPress developer, you free yourself from the burden of handling complex issues that are outside your area of expertise. Instead, you can focus on what you do best—whether it’s growing your business, creating engaging content, or nurturing client relationships. With a WordPress developer by your side, you can rest assured that your website is in capable hands, leaving you with peace of mind and the opportunity to excel in your core activities.

2. Time Constraints

Managing a WordPress website demands a significant investment of time and effort. Every step, from selecting and customising themes to integrating and optimising plugins, requires careful attention and thorough testing. As a business owner or content creator, your time is a precious resource that should be allocated wisely to activities that directly contribute to your growth and engagement.

By delegating the technical responsibilities of your WordPress website to a skilled developer, you can reclaim your time and channel it towards the core aspects of your business. Instead of getting caught up in the intricacies of web development, you can focus on driving your business forward, crafting compelling content, and nurturing relationships with your audience or clients.

Handing over the technical reins to a WordPress developer not only ensures that your online presence remains robust and up-to-date but also enables you to tap into their expertise in a time-efficient manner. By leveraging their proficiency, you can maintain a professional and functional website without sacrificing your productivity or compromising on the quality of your work.

3. Design and User Experience Limitations

Remember when we said DIY WordPress development can work for your business if you choose the right pre-built theme? Creating a visually appealing and user-friendly website goes beyond the basic functionalities provided by pre-designed themes and templates. While these templates can offer a starting point, achieving a truly unique and engaging website often requires customisations that surpass the capabilities of DIYers.

Pre-built WordPress themes can be deceptive in how easy they are to customise so the if hiring a WordPress developer to help customise the theme isn’t an option, the theme you choose needs to be chosen as is. Even little things like switching a section of your website from 4 to 3 columns to match your content plan can involve heavy customisation so ensuring you choose a theme that matches your content is essential when choosing DIY WordPress development over hiring a WordPress developer.

Crafting a website that captivates your audience and reflects your brand identity demands an understanding of design principles and user experience. It requires an eye for aesthetics and a deep comprehension of how users interact with websites. A professional WordPress developer possesses the skills to translate your vision into reality, tailoring the design to match your brand’s personality and create a captivating user experience.

By collaborating with a WordPress developer, you gain access to their expertise in design and user experience, ensuring that your website stands out from the crowd. They have the knowledge and tools to implement customisations that align with your brand’s aesthetics, creating a visually appealing website that leaves a lasting impression on your visitors.

4. Performance Optimisation Challenges

Website performance is a critical factor in both user satisfaction and search engine rankings. However, optimising your WordPress website for speed, responsiveness, and efficient code can be a daunting task for those lacking technical knowledge. DIY approaches often overlook the intricacies involved in performance optimisation, resulting in slow-loading pages and subpar performance.

A WordPress developer brings specialised skills and experience to the table when it comes to optimising website performance. They understand the underlying mechanisms that influence speed and responsiveness, allowing them to implement strategies such as caching, image compression, and code minification. These techniques enhance your website’s performance, reduce loading times, and contribute to a seamless user experience.

By enlisting the expertise of a WordPress developer, you can ensure that your website performs at its best, meeting the expectations of your visitors and search engines alike. With their knowledge of performance optimisation best practises, they can fine-tune your website to deliver exceptional speed, responsiveness, and overall performance. This, in turn, helps you minimise bounce rates, increase user engagement, and improve your conversion rates.

Case Study: DIY WordPress Development Nightmare!

Our Sydney WordPress development team has recently been hired to rescue a client’s website, a website she had built herself using a popular pre-built WordPress theme.

The client had tried customising the the theme herself and had made some structural changes that looked fine on large screens. However, on smaller screens and mobile devices, her website looked broken. Text and images were overlapping, headings were folding awkwardly and some functionality of the website was broken.

On closer inspection we discovered that the client had overloaded their website with 50 plugins, including 6 caching plugins. The end result was a slow, buggy website, terrible Google page speed scores which affected their SEO and a need to increase their web hosting from a $19.95 per month plan to a $399 per month plan on a dedicated server to cope with the amount of resources the website was using.

Despite having 50+ plugins installed, there was also no security on their website which ultimately resulted in their website being hacked and defaced. The client had also attempted DIY SEO optimisation on the website, however this was configured incorrectly which resulted in little to no traffic coming to their website.

After hiring our WordPress developers, we quickly began undoing the damage that had been caused. Through knowing which plugins to remove and performing WordPress speed optimisation techniques, we were able to get the site loading quickly and by streamlining the number of plugins installed, the client was able to revert back to the $19.95 hosting plan.

By correctly configuring and optimising the client’s SEO plugin they began to place higher on Google and saw a significant increase in traffic.

At the end of the process, the client asked us how much hiring a WordPress developer to build her website would have cost. We would have quoted $2000 for the entire WordPress development work, speed optimisation and on-site SEO. The client’s DIY WordPress development preference had cost them nearly $2800 alone in unnecessary hosting costs not mention the cost to their business in lost revenue from people finding their competition on Google instead of them.

The Benefits of Hiring a WordPress Developer

5. Tailored Solutions for Your Unique Needs

When it comes to websites, one size doesn’t fit all. As a website owner, you understand the importance of standing out from the crowd and meeting the specific goals of your business. That’s where a WordPress developer can make a significant difference. With their skills and experience, they can analyse your requirements and deliver customised solutions that align perfectly with your vision.

Whether you need e-commerce functionality, complex membership systems, or unique integrations, a professional WordPress developer can provide tailored plugins, themes, and integrations. They have the expertise to unlock the full potential of WordPress and create a website that truly reflects your brand identity and resonates with your target audience.

6. Enhanced Security and Reliability

WordPress is undeniably popular, but its popularity also makes it an attractive target for hackers and malicious attacks. As a website owner, it’s essential to prioritise security and protect your valuable data from potential breaches. While DIY approaches may seem tempting, they often leave your website vulnerable to security risks, which can lead to data loss, reputational damage, and financial implications.

By hiring a WordPress developer, you gain access to their in-depth knowledge of security best practises. They implement robust measures to safeguard your website against threats, ensuring that your data remains secure and your visitors can browse your site with confidence. Additionally, WordPress developers can regularly update and maintain your website, further enhancing its security and reliability.

7. Access to Advanced Functionality

WordPress boasts a vast library of plugins and themes, each offering unique features and functionalities. However, navigating through this extensive range of options can be overwhelming, especially for website owners without technical expertise. This is where a WordPress developer can be your trusted guide.

By understanding your specific needs and objectives, a developer can identify the most suitable plugins and themes for your website. They ensure smooth integration and optimal performance, allowing you to harness the power of advanced functionality. Whether you require e-commerce platforms, event management systems, or social media integrations, a WordPress developer can help enhance your website’s capabilities and provide an exceptional user experience.

8. Search Engine Optimisation (SEO) Expertise

In today’s competitive online landscape, having a beautifully designed website isn’t enough. It’s crucial to ensure that your target audience can find you easily through search engines. This is where search engine optimisation (SEO) comes into play.

WordPress developers possess a solid understanding of SEO principles and techniques. They can conduct thorough keyword research, optimise your website’s on-page elements, build quality backlinks, and leverage analytics to improve your website’s visibility and attract organic traffic. By implementing SEO best practises, a WordPress developer can help you reach your target audience effectively and establish a strong online presence.

9. Troubleshooting and Support

Even with meticulous planning and execution, technical issues and bugs can occur. Dealing with these challenges on your own can be time-consuming and frustrating, particularly if you lack technical expertise. That’s where the support of a WordPress developer becomes invaluable.

When you hire a WordPress developer, you gain access to their expertise and support when you need it the most. They possess the knowledge and experience to quickly identify and resolve technical issues, minimising downtime and ensuring a seamless user experience for your website visitors. With their assistance, you can focus on running your business while having peace of mind that technical challenges are being handled by professionals.

10. Future Scalability and Growth

As your business or blog expands, your website requirements will evolve alongside it. DIY approaches may struggle to keep up with your growing needs, leading to performance limitations and compatibility issues. However, with a WordPress developer by your side, you can future-proof your website.

A WordPress developer understands the importance of scalability and flexibility. They can build a solid foundation that allows for easy expansion and growth. With their ongoing support, you can seamlessly add new features, integrate third-party services, and accommodate increasing traffic. This ensures that your website remains robust and adaptable to changes, enabling you to focus on your business growth without technical limitations.

Hiring a WordPress developer offers numerous benefits for website owners who seek tailored solutions, enhanced security, access to advanced functionality, SEO expertise, troubleshooting support, and future scalability. With their skills and experience, they become valuable partners in helping you create and maintain a successful online presence.

How WP Focus Can Help You

At WP Focus, we understand the challenges you face when taking on WordPress development yourself. Our team of experienced WordPress developers is here to alleviate those challenges and provide you with peace of mind. Whether you need a stunning custom design, optimised performance, advanced functionality, or reliable support, we have the expertise to make your vision a reality. Contact us today and let WP Focus take your website to the next level!


While DIY approaches to WordPress development can be tempting, they often come with limitations that can hinder your progress and success. By hiring a WordPress developer, you gain access to technical expertise, tailored solutions, enhanced security, advanced functionality, SEO optimisation, troubleshooting support, and future scalability.

The investment in hiring a WordPress developer is an investment in the success of your online presence. Let the experts at WP Focus handle the technical intricacies while you focus on what truly matters: growing your business and engaging with your audience. Embrace the power of collaboration and watch your website thrive!


Why Should I Hire a WordPress Developer When I Can Learn It Myself?

While learning WordPress can be rewarding, it takes time and dedication to become proficient. Hiring a WordPress developer will give your website the expertise it needs, saves you time, and ensures a successful outcome.

Can’t I Rely on Pre-Designed Themes and Plugins for My Website?

Pre-designed themes and plugins can be a good starting point, but they often lack the customisation and uniqueness required for a standout website. A WordPress developer can create a tailored solution that aligns with your brand and business goals. Even if there’s a theme you love but need to customise it, hiring a WordPress developer can help you avoid making costly mistakes.

Is Hiring a WordPress Developer Expensive?

The cost of hiring a WordPress developer varies depending on the complexity of your project. However, consider it an investment in your online success, saving you time, effort, and potential headaches in the long run.

How Can Hiring a WordPress Developer Improve My Website’s Security?

WordPress developers implement robust security measures, such as regular updates, vulnerability scanning, and strong authentication protocols. They also follow best practises to protect your website from potential threats.

Can Hiring a WordPress Developer help Optimise My Website for Search Engines?

Yes, a lot of WordPress developers possess SEO expertise and can optimise your website for better search engine rankings. From on-page optimisations to technical SEO implementations, they ensure your website is search engine-friendly.

What If I Already Have a WordPress Website? Can Hiring a WordPress Developer Still Help?

Absolutely! WordPress developers can assist with existing websites by providing enhancements, optimisations, troubleshooting, and ongoing maintenance. They can elevate your website’s performance and keep it up-to-date.

How Can Hiring a WordPress Developer Help with Future Scalability?

WordPress developers build websites with scalability in mind, ensuring they can accommodate your business’s growth and evolving needs. They implement flexible frameworks and prepare your website for future expansions.

What Kind of Ongoing Support Can I Expect from a WordPress Developer?

WordPress developers offer ongoing support, including troubleshooting, bug fixes, updates, and answering any questions or concerns you may have. They are your go-to resource for technical assistance.

Can Hiring a WordPress Developer Help me Integrate Third-Party Services into My Website?

Yes, WordPress developers are experienced in integrating third-party services, such as payment gateways, email marketing platforms, and CRM systems. They can seamlessly connect your website to the tools you need.

How Do I Choose the Right WordPress Developer for My Project?

When hiring a WordPress developer, consider their experience, portfolio, client testimonials, communication skills, and their ability to understand and fulfil your specific requirements.

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