How Hiring a WordPress Designer Could Slash Your Website Costs

Hire a WordPress Designer

Should I hire a WordPress designer or a graphic designer is a question we are often asked. Which is a more cost effective option? Will a graphic designer cost more than a WordPress designer?

At WP Focus, we have worked with some amazing graphic designers but we are also expert WordPress designers so we may be a little biased when it comes to the WordPress designer versus Graphic designer question.

Regardless of this bias, we specialise in providing affordable WordPress development services for clients of all sizes across Sydney and a large part of being able to offer affordable WordPress websites is in utilising our WordPress designers.

WordPress design is a critical aspect of any WordPress development project, and the cost can significantly impact your development budget. If your website plan includes a custom WordPress design (as opposed to a premade WordPress theme) the you will need to choose a designer for your website.

You might be considering whether to hire a Sydney WordPress designer or a graphic designer. In this guide, our WordPress designers will outline our case as to why the answer to that question for budget conscious businesses should always be hiring a WordPress designer.

Understanding Web Design Costs

The cost of designing a WordPress website can vary significantly depending on various factors, including the complexity of the WordPress design, the number of pages, and the specific requirements of your project. It can range from a few hundred to thousands of dollars.

A professional WordPress designer can offer a comprehensive service, covering everything from the initial design to coding, testing, and launching the site. This could range from $500 to $5,000 or more. In contrast, a graphic designer may charge a similar rate just for the design, leaving you to cover the coding and implementation separately.

Why WordPress Designers are More Cost-Effective

When you hire a WordPress designer, you’re not only paying for a visually appealing design but also for functionality and future-proofing your website. WordPress designers have the expertise to create user-friendly, mobile-responsive, and SEO-optimised websites that align with your business goals.

By working with WordPress, designers can leverage thousands of high-quality themes and plugins, reducing the time and resources required to build custom features from scratch. This flexibility translates into significant cost savings without compromising the quality or functionality of your site.

The Hidden Costs of Graphic Designers

While graphic designers are undeniably talented in creating visually striking designs, they often lack the technical skills to implement their designs on a website. If you hire a graphic designer for your web design project, you might also need to hire a web developer to convert those designs into a fully functional website. This additional step can significantly increase the project’s total cost and extend the development timeline.

Graphic designers also may not be familiar with SEO best practices or understand how to optimise a website for speed and mobile use. These overlooked aspects can impact your site’s performance, user experience, and search rankings, possibly incurring further costs down the line for optimisation and fixes.

Perhaps the biggest hidden cost that can be involved when hiring a graphic designer instead of hiring a local WordPress designer is in making your website responsive. A WordPress designer will understand that the design needs to look great, be easy to use and functional on everything from giant screens to the smallest of phone screens.

Hiring a graphic designer who doesn’t have a strong background in web design can result in you needing to hire a WordPress designer anyway to make the design work perfectly and look great on all devices.

The Advantages of Hiring a WordPress Designer

WordPress designers offer a range of benefits that can add value to your website and save you money in the long term. When hiring a WordPress designer you can expect:

Expertise in WordPress Functionality and Customisation

Hiring a WordPress designer means you will be hiring a designer who excels in creating customised websites that meet your specific needs. They understand the platform’s intricate features and can optimise your site for performance, usability, and SEO. A WordPress designer can also incorporate advanced functionality using plugins or custom coding, ensuring your website can grow with your business.

Speed and Efficiency in Web Development

A WordPress designer’s familiarity with the platform enables them to develop websites quickly and efficiently. They can deploy pre-existing themes and plugins to expedite the design process and then customise those elements to create a unique and engaging website. This speedy turnaround means your site can go live faster, allowing you to start reaping the benefits of your online presence sooner.

Seamless Website Maintenance and Updates

WordPress designers can also provide ongoing support and maintenance for your website. This might include updating your site’s themes and plugins, troubleshooting any issues, and making tweaks to the design or functionality as needed. By ensuring your website remains up-to-date and functional, a WordPress designer can help you avoid potential performance issues and security vulnerabilities, which can save you time and money in the long term.

Cost Comparison: Hiring a WordPress Designer vs Graphic Designer

When considering the cost of hiring a WordPress designer or a graphic designer, it’s important to compare the specific services and expertise each provides.

The Typical Costs of Hiring a WordPress Designer

The cost of hiring a WordPress designer can range significantly based on the complexity of the project, the designer’s expertise, and their location. On average WordPress design services could range from $500 to $5,000 or even more. This cost typically includes the WordPress design and development of the website, SEO optimisation, mobile responsiveness, and potentially ongoing support and maintenance.

The Typical Costs of Hiring a Graphic Designer

In contrast, a graphic designer might charge between $200 and $3,000 for a website design. However, this price usually only covers the design aspect of the website and often only includes the design at a specific screen width.

As such, you may need to allocate additional budget for web development, SEO optimisation, and ongoing maintenance, which could push the total cost significantly higher than if you were to hire a WordPress designer from the outset.

Evaluating the Cost-Benefit of Each Option

While hiring a graphic designer might seem like a cheaper option upfront, the lack of web development and SEO knowledge can mean extra costs in the long run.

On the other hand, hiring an affordable WordPress designer who can handle design, development, and SEO, and provide ongoing maintenance and support, can offer a more cost-effective and holistic solution for your web design needs.

How to Find and Hire an Affordable WordPress Designer

Once you’ve decided to hire a WordPress designer, it’s important to know where to look and what to ask to ensure you’re getting the best value for your money.

Where to Look for Professional WordPress Designers

There are several platforms where you can find professional WordPress designers. These include freelance platforms like Upwork and Freelancer, web design agencies, or WordPress-specific sites like the WordPress Jobs board or WP Hired. Hiring a WordPress designer from a freelance platform is not without its risks though.

You can also ask for recommendations within business networks or from contacts who have had a positive experience with a WordPress designer.

Or you can hire us! Affordable WordPress development is our bread and butter and that includes affordable WordPress design! Mention this article when you contact our expert WordPress designers and we will knock at least $1000 off your WordPress development quote.

Essential Questions to Ask when you Hire a WordPress Designer

When engaging with potential WordPress designers, it’s crucial to ask the right questions to gauge their expertise and fit for your project. These might include:

  • Can they share examples of previous WordPress sites they’ve designed?
  • Do they have experience with SEO and mobile-responsive design?
  • Can they provide ongoing support and maintenance post-launch?
  • What does their pricing structure look like, and what services are included?

What to Expect in a WordPress Designer’s Proposal

A WordPress designer’s proposal should include a detailed breakdown of the services they offer, a timeline for the project, and a clear outline of the costs involved5. Look for transparency and detail in their proposal, as this can indicate their professionalism and commitment to delivering high-quality work.

The Key Benefits of Hiring a WordPress Designer

Once you’ve found the right WordPress designer, you’ll be able to benefit from their expertise in a variety of ways. Here are some of the key advantages of hiring a professional WordPress designer.

Tailored Website Design

A proficient WordPress designer will ensure your website is unique and tailored to your business needs. They will customise your website design to reflect your brand identity, target audience, and business objectives. This customisation can result in a website that not only looks impressive but also functions optimally to serve your specific goals.

SEO-Optimised Web Design

An experienced WordPress designer will also ensure your website design is SEO-optimised. They understand the importance of SEO in driving organic traffic and will design your website in a way that’s favourable to search engines. This could include keyword-optimised content, mobile-friendly design, fast loading times, and proper site structure.

Ongoing Maintenance and Support

Another advantage of hiring a WordPress designer is the ongoing support and maintenance they can provide. This service is critical in ensuring your website remains up-to-date, secure, and functional. A good WordPress designer will offer post-launch support to resolve any issues that might arise, update your site’s software, and make necessary adjustments based on your evolving business needs.

Time and Cost Efficiency

By hiring a WordPress designer, you save time and resources that you can then invest in other areas of your business. Since the designer takes care of both the design and development of your site, you won’t have to worry about coordinating multiple professionals. Additionally, because WordPress designers are familiar with the platform, they can get your site up and running more quickly than if you were starting from scratch with a graphic designer.

Case Study: Comparing Hiring a Sydney WordPress Designer vs a Graphic Designer

Over the past 6 months we have developed WordPress sites for two Sydney based clients in the same industry. Since we’re about to talk money, both companies will remain anonymous.

The first client came to us with a truly amazing design for their WordPress website. Their graphic designer had put together a web design mockup that was really unusual (in a good way) and was the kind of design that was certain to impress their clients and site visitors. However, the design they had presented us only looked amazing on the largest of screens. On smaller laptops, tablets and phones, their graphic designer’s WordPress theme design looked awful.

The unusual design that had looked so great on large screens had elements that would collapse or squeeze as the screen widths reduced.

Because of this, our WordPress designers had to step in and rework the design to make it more responsive on smaller screens. Whilst we were still able to provide the client with an affordable WordPress development plan, the decision to hire a graphic designer cost them $2000 more than it could have if they had hired a WordPress designer alone.

The second client approached us and requested a WordPress designer produced mockup for their website. As our WordPress designers are also expert WordPress developers, we were able to produce a WordPress design mockup that was designed to be flexible, responsive and cost them less in the WordPress development project.


Hiring a WordPress designer for your web design needs can save you money and provide you with a high-quality, customised, and functional website. By understanding the costs involved and knowing where to find and how to hire a professional WordPress designer, you can ensure you’re getting the best value for your money.

For any business still wishing to work with a graphic designer instead of hiring a local WordPress designer, you can still avoid surprise costs and expensive WordPress development by asking your graphic designer the right questions.

Ask your graphic designer for examples of websites they have designed and check out those websites online. Avoid graphic designers with a mainly offline portfolio consisting of brochure designs and logo designs etc.

Our Sydney WordPress development team has worked with some excellent graphic designer who have a solid understanding of web design and they have been a huge asset to the web development project. However if an affordable WordPress development project is what is needed for your business then hiring a Sydney WordPress designer is the way to save your business time and money.

FAQs about hiring a WordPress Designer

  1. Why should I choose a WordPress designer over a graphic designer?

A WordPress designer has specialised skills in both design and development on the WordPress platform. They can create a website that is not only visually appealing but also functional, user-friendly, and SEO-optimised. Conversely, a graphic designer may be able to create beautiful designs but often lacks the technical skills to translate those designs into a fully functional website.

  1. Is hiring a WordPress designer cost-effective?

Yes. While the upfront cost may seem high, hiring a WordPress designer can save you money in the long term. They offer a comprehensive service that includes design, development, SEO, and ongoing maintenance, eliminating the need to hire separate professionals for each task.

  1. Where can I find a professional WordPress designer?

There are several platforms to find WordPress designers, such as freelance websites like Upwork and Freelancer, or WordPress-specific sites like the WordPress Jobs board or WP Hired. You can also reach out to web design agencies or ask for recommendations from your professional network.

  1. What should I look for in a WordPress designer?

A good WordPress designer should have a portfolio of previous work, expertise in SEO and mobile-responsive design, offer post-launch support and maintenance, and provide a detailed proposal including the project timeline and costs.

  1. How much does it cost to hire a WordPress designer?

The cost can vary significantly based on the project’s complexity and the designer’s expertise and location. However, in the UK, WordPress design services typically range from £500 to £5,000.

  1. Can a WordPress designer customise my website to suit my business?

Yes, one of the key advantages of hiring a WordPress designer is their ability to customise your website to reflect your brand identity and meet your specific business objectives.

  1. Does a WordPress designer handle SEO?

Yes, a proficient WordPress designer understands the importance of SEO in driving organic traffic and will ensure your website design is optimised for search engines.

  1. Can a WordPress designer provide ongoing website maintenance and support?

Yes, most WordPress designers offer ongoing support and maintenance services to keep your website up-to-date, secure, and functional.

  1. Can I save time by hiring a WordPress designer?

Yes, since a WordPress designer takes care of both the design and development of your website, you save the time you would have spent coordinating between multiple professionals.

  1. Is WordPress the best platform for my website design?

While the best platform for your website depends on your specific needs, WordPress is a popular choice due to its flexibility, extensive customisation options, and SEO-friendly features.

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