- When to Hire a Professional WordPress Developer
- Ready to hire a Professional WordPress Developer? Here are some tips:
Deciding when to hire a professional WordPress developer is a choice lots of businesses will face at one point or another. With WordPress being so easily accessible, many business owners will quite rightly decide to manage, maintain and update their WordPress or WooCommerce websites themselves.
However WordPress can sometimes present even the most experienced website owners with problems that only a professional WordPress developer can help with. From security and speed fixes to custom customisation, there are times when the DIY WordPress development approach to managing and maintaining a WordPress website can make things worse and require expensive fixes to rectify.
When to Hire a Professional WordPress Developer
If you are a business owner who takes pride in managing your own WordPress website then read on as these are some of the signs that you might need to hire a professional WordPress developer for your WordPress website.
Sign 1: Complex Customisation Needs
Understanding the Complexity of Customisation
WordPress, as a platform, offers a plethora of themes and plugins that allow users to customise their websites to a certain extent. However, there are times when the available options just don’t suffice. This is especially true if you’re aiming for a unique digital presence that aligns perfectly with your brand’s identity and goals.
Why Customisation Matters
Customisation is not just about aesthetics. It’s about creating a user experience that resonates with your target audience. It’s about ensuring that every element on your website, from the navigation menu to the contact form, aligns with your brand’s ethos and serves a specific purpose.
Why Hire a Professional WordPress Developer?
A professional WordPress developer brings to the table a deep understanding of the platform’s architecture. They can delve into the core code, tweak it, and mould it to fit your specific requirements. Whether you’re looking to integrate a third-party application, design a custom landing page, or even add an e-commerce functionality, a developer can make it happen. When you hire a professional WordPress developer ensure that the custom features are not just added, but are also scalable and secure.
Sign 2: Performance and Speed Issues
The Importance of Website Speed
Your website visitors will expect your website to load in the blink of an eye. Any delay, and they’re likely to hit the back button and move on to a competitor’s site. This not only affects user experience but also your website’s bounce rate and, ultimately, conversions. Website load times are also an important factor considered by Google when ranking websites so if your WordPress website is slow loading then you can expect faster loading websites to be found before yours.
Factors Affecting Website Speed
Several factors can bog down your WordPress site. These include unoptimised images, redundant plugins, cluttered databases, and poorly written code. Sometimes, even the hosting solution can be the culprit. In many cases, taking the DIY approach to speeding up WordPress can make matters worse and lead to even more problems.
Our Sydney WordPress developers were recently contacted by a local business owner who had been managing their own website for years and had spent a lot of time attempting to speed up their WordPress website. They had been reluctant to hire a professional WordPress developer but they finally caved in when their site was loading slower than ever before.
Upon investigating, our Sydney WordPress development team discovered 6 separate caching plugins on the website, plus multiple image optimisation plugins all of which were contributing to the sluggish speeds of the website.
As well as slowing the website down, attempting to fix WordPress load times in this way was also stretching the site’s hosting to the limits of its resources resulting in the business needing to upgrade their hosting to levels normally needed by much bigger websites with traffic in the tens of thousands.
This owner’s insistence in managing the complex caching and speed optimisation of their WordPress website had ultimately cost them thousands of dollars in unnecessary hosting, plugins before even considering the amount of business lost as their site was slow to load and when it did load, the clashing caching plugins would break key site functionalities.
How a Professional WordPress Developer Can Help
When you hire a professional WordPress developer, they can conduct a thorough audit of your website to identify the bottlenecks. They can then take corrective measures, such as compressing images without compromising quality, pruning unnecessary plugins, and streamlining the code. Moreover, they can suggest and implement caching solutions and Content Delivery Networks (CDNs) to further boost your site’s speed.
Sign 3: SEO Challenges
The Intricacies of WordPress SEO
Search Engine Optimisation (SEO) is a multifaceted discipline. While content is king, the technical aspects of a website play a pivotal role in determining its search engine rankings. From meta tags and XML sitemaps to schema markups and canonical tags, the nitty-gritty of SEO can be overwhelming for the uninitiated. Even more alarmingly, doing this incorrectly can hurt your website’s SEO.
Why WordPress Alone Isn’t Enough
While WordPress does come with built-in SEO tools and there are numerous SEO plugins available, they only scratch the surface. SEO is not just about keywords and backlinks; it’s about ensuring that the website’s underlying code and structure are search-engine friendly. Plugins like Yoast SEO and Rank Math have multiple settings that need to be configured and having a professional WordPress developer configure your SEO can help avoid those SEO penalties.
When to hire a Professional WordPress Developer for SEO
If you hire a professional WordPress developer, they can ensure that your website adheres to the best coding practices, making it easier for search engines to crawl and index. Additionally, they can implement structured data, optimise site hierarchy, and ensure that your website is mobile-responsive – a crucial factor given Google’s mobile-first indexing. With their expertise, you can be confident that your website is not just user-friendly but also search-engine friendly.
Sign 4: Security Concerns
The Rising Tide of Cyber Threats
In an era where data breaches and cyber-attacks make headlines, the security of your WordPress website cannot be taken lightly. Cybercriminals are constantly evolving their tactics, targeting websites for various malicious activities, from stealing sensitive data to distributing malware. As one of the most popular content management systems in the world, WordPress is a prime target for hackers and spammers but there are multiple steps you can take to keep your WordPress website safe.
Consequences of a Compromised Website
Beyond the immediate threat of data loss, a hacked website can lead to a tarnished brand image, loss of customer trust, and even legal repercussions. Search engines like Google may blacklist compromised sites, leading to a significant drop in organic traffic.
WordPress Security – Why Hire a Professional WordPress Developer
Professional WordPress developers stay updated with the latest security vulnerabilities and patches. They can implement robust security measures, such as setting up firewalls, configuring security plugins, and regularly updating core WordPress files, themes, and plugins. Additionally, they can conduct periodic security audits, ensuring that any potential vulnerabilities are identified and addressed promptly.
When you hire a professional WordPress developer for your website’s security issues you will ensure that your site is protected, secure and safe from hackers.
Sign 5: Lack of Time and Expertise
The Balancing Act of Business Management
Running a business involves juggling multiple responsibilities. From operations and marketing to customer relations, there’s always something that demands attention. Managing a website, with its myriad technicalities, can become an added burden.
The Value of Specialised Expertise
While you might be an expert in your business domain, website management requires a different skill set. Mistakes, even minor ones, can lead to significant issues down the line.
Why Hire a Professional WordPress Developer
By hiring a professional WordPress developer, you delegate the technical responsibilities of your website. They can handle updates, troubleshoot issues, and ensure smooth operations, freeing you to concentrate on your core business activities.
Sign 6: Outdated Design
The Evolution of Web Design
Web design trends evolve rapidly. What was considered cutting-edge a few years ago might now appear dated. An outdated design can inadvertently convey a message of stagnation or lack of innovation.
Implications of an Outdated Website
Your website is competing with hundreds of other websites for your audience’s attention and when all other factors are equal – the visual appeal of your website will go a long way to deciding whether your business is the one chosen by customers or clients.
Visitors often equate the quality of a website’s design with the quality of the business itself. An outdated design can deter potential customers, leading to lost opportunities.
How Developers Can Modernise Your Site
A skilled WordPress developer can breathe new life into your website. When you hire a professional WordPress developer they can introduce contemporary design elements, ensure mobile responsiveness, and integrate modern functionalities, ensuring your website aligns with current trends and user expectations.
Sign 7: Poor User Experience
The Pillars of User Experience (UX)
User experience encompasses various elements, from site navigation and load times to content layout and interactivity. A seamless UX is crucial for retaining visitors and converting them into customers. Every website has an end goal, whether that’s a potential client calling or contacting you or a customer purchasing your products. Good UX ensures that your visitors can reach that end goal quickly.
Consequences of a Subpar UX
A website that’s difficult to navigate, slow to load, or not mobile-friendly can deter visitors. High bounce rates and low session durations can negatively impact search engine rankings.
Why Hire a Professional WordPress Developer to Improve User Experience
A professional WordPress developer understands the nuances of UX design. They can restructure your site’s layout, optimise for mobile devices, and ensure intuitive navigation. By streamlining the user journey, they can enhance engagement, boost conversions, and ensure your visitors have a positive experience on your site.
Ready to hire a Professional WordPress Developer? Here are some tips:
Research: Check reviews, portfolios, and testimonials.
The Power of Due Diligence
A WordPress developer’s online presence can tell you a lot about their expertise and credibility. Reviews and testimonials provide insights into their work quality and client satisfaction. A comprehensive portfolio showcases their range of skills and the kind of projects they’ve handled.
Why Reviews Matter
Reviews, especially those on third-party platforms, offer unbiased opinions from past clients. They highlight the developer’s strengths and areas of improvement, giving you a holistic view of what to expect.
The Significance of a Strong Portfolio
A developer’s portfolio is a testament to their experience. By examining the websites they’ve built, you can gauge their design sensibility, technical prowess, and attention to detail.
Ask for References: Past clients can provide insights into a developer’s work ethic and expertise.
The Value of First-hand Feedback
While online reviews are valuable, direct conversations with past clients can offer deeper insights. They can share their personal experiences, from the developer’s responsiveness to their problem-solving abilities.
What to Ask References
When speaking to references, enquire about the developer’s adherence to timelines, their flexibility in handling feedback, and their post-launch support.
Check Compatibility: Ensure they understand your vision and can communicate effectively.
The Importance of a Synergistic Relationship
A successful website development project hinges on clear communication. It’s essential that the developer not only understands your vision but can also translate it into a functional website. Regular check-ins, updates, and open channels of communication are key.
Important Questions to Ask
Setting Clear Expectations
Before collaborating with a developer, it’s crucial to set clear expectations. This can be achieved by asking pertinent questions that clarify their expertise and working style.
- Experience with WordPress: Understanding their familiarity with the platform can give you confidence in their ability to handle complex tasks.
- Past Projects: By reviewing their previous work, you can gauge their design and technical capabilities.
- Website Security Protocols: Given the importance of cybersecurity, it’s essential to know their approach to safeguarding websites.
- SEO Strategies: As SEO is integral to online visibility, understanding their optimization techniques is crucial.
- Project Management: Knowing how they handle timelines, potential delays, and project milestones ensures a smooth workflow.
Should I hire a Professional WordPress developer even if I have some technical knowledge?
While some technical knowledge is beneficial, a professional developer brings expertise and experience that can elevate your website.
What should I consider if I want to hire a professional WordPress developer?
Consider their experience, past projects, reviews, and ensure they align with your vision.
How much does it cost to hire a professional WordPress developer?
Costs vary based on the project’s complexity and the developer’s expertise. Always get a detailed quote before starting.
Can a WordPress developer help with website maintenance and updates?
Absolutely! Many developers offer maintenance packages to ensure your website remains updated and secure.