Choosing a web hosting company – why local is better for your WordPress website

Web Hosting for Sydney WordPress websites.

Choosing a reliable web hosting company is a crucial decision for any website owner. The hosting provider you select can significantly impact your WordPress website‘s performance, security, and overall user experience. When it comes to WordPress websites based in Sydney, opting for a local web hosting company offers distinct advantages over international providers. While offers of $1.99 per month unlimited hosting provided by some US based mega hosts might be tempting, the reality is that your website and your sanity will suffer if choosing a hosting company like this.

Importance of choosing the right web hosting company

Your website’s success depends on a variety of factors, including the reliability, speed, and security of your hosting provider. An excellent hosting company ensures your website is accessible to visitors, provides fast loading times, and offers robust support when needed.

Local web hosting refers to utilising servers located within the same geographical region as your target audience. On the other hand, international hosting involves hosting your website on servers located outside your country. While international web hosting may seem tempting due to its often lower costs, local web hosting comes with numerous benefits that can significantly impact your website’s performance.

Benefits of Local Hosting for Sydney Based Websites

1. Faster Website Loading Times

Choosing a local hosting company for your Sydney-based website offers a significant advantage in terms of faster loading times. When your website is hosted locally, its data is stored on servers located within Sydney or nearby areas. This proximity reduces the latency or delay in data transmission, resulting in quicker page load times for visitors accessing your website from Sydney.

Fast-loading websites are crucial for providing a positive user experience. Studies have shown that visitors have little patience for slow-loading websites, and they tend to abandon such sites, leading to high bounce rates. By opting for a local hosting company, you can minimise the risk of slow loading times and ensure that your website delivers a seamless browsing experience.

Furthermore, website speed is a crucial ranking factor for search engines. Faster-loading websites are more likely to rank higher in search engine results pages (SERPs), improving their visibility and organic traffic. With the increasing emphasis on website speed in search engine algorithms, local hosting can give your website a competitive advantage by enhancing its SEO performance.

By hosting your website locally in Sydney, you can provide faster loading times to your target audience, resulting in improved user satisfaction, reduced bounce rates, and better SEO performance.

2. Better User Experience and Customer Satisfaction

A fast-loading website significantly contributes to a better user experience, leading to increased customer satisfaction. When visitors can access your web pages quickly, they are more likely to engage with your content, navigate through your site, and ultimately convert into customers.

In today’s fast-paced digital world, users have high expectations for website performance. They expect instant access to information and seamless browsing experiences. If your website takes too long to load, visitors may become frustrated and abandon your site in favor of a competitor’s. By choosing a local hosting company, you can provide a fast and smooth browsing experience that keeps users engaged and satisfied.

A positive user experience not only improves customer satisfaction but also encourages visitors to spend more time on your website, explore your products or services, and potentially make a purchase. It fosters trust and credibility, enhancing your brand reputation and customer loyalty.

3. Improved SEO Performance

Local hosting can have a positive impact on your website’s search engine optimisation (SEO) performance, especially for businesses targeting a specific geographic region like Sydney. Search engines, such as Google, take into account the geographical location of a website’s server when determining its relevance to local search queries.

By hosting your website locally in Sydney, search engines can identify its local relevance more effectively. When users in Sydney search for products or services related to your business, search engines are more likely to prioritise your website in the search results. This can lead to higher rankings in local search results, increased organic traffic, and ultimately more potential customers discovering your website.

Moreover, local hosting helps in building local citations and backlinks, which are crucial for local SEO. Local businesses often target location-based keywords and aim to establish their online presence within their local community. Local hosting aligns with this strategy and strengthens your website’s local SEO signals, helping you stand out among local competitors.

By choosing a local hosting company for your Sydney-based website, you can enhance your SEO performance, attract more targeted organic traffic, and increase your chances of connecting with potential customers in your area.

4. Local Customer Support and Service

Choosing a local hosting company for your Sydney-based website comes with the advantage of having access to local customer support. Local providers offer prompt and personalised assistance whenever you encounter technical issues or have questions regarding your hosting service.

With local customer support, you can expect:

  1. Faster Response Times: Local support teams are in the same time zone as you, ensuring quicker response times. This means that you don’t have to wait for extended periods to receive assistance or resolve any issues that may arise.
  2. Understanding of Local Needs: Local support teams are familiar with the unique needs and challenges faced by Sydney-based websites. They understand the local market, infrastructure, and specific requirements, allowing them to provide tailored solutions and guidance that are relevant to your business.
  3. Direct Communication: When you choose a local hosting provider, you can often communicate directly with the support team through various channels, such as phone, email, or live chat. This direct communication facilitates clearer and more efficient troubleshooting and ensures that your concerns are addressed promptly.
  4. Local Expertise: Local support teams have a deeper understanding of the local technology landscape and internet infrastructure. They can offer valuable insights and recommendations specific to the Sydney area, helping you optimise your website’s performance and overcome any technical hurdles.

Having access to reliable and responsive local customer support enhances your overall hosting experience. It ensures that any issues or questions you have are addressed promptly, allowing you to focus on your core business operations with peace of mind.

5. Data Privacy and Security Compliance

Data privacy and security are crucial considerations for website owners. Hosting your website locally in Sydney ensures that your data is protected in accordance with local laws and regulations. Local hosting companies are well-versed in the privacy requirements specific to the region, providing you with added confidence in data security.

By choosing a local hosting provider, you can expect:

  1. Compliance with Local Regulations: Local hosting companies understand and adhere to the privacy and security regulations applicable in Sydney and Australia. They implement measures to ensure compliance, protecting your data from unauthorised access or breaches.
  2. Data Sovereignty: Hosting your website locally allows you to maintain data sovereignty. This means that your data remains within the jurisdiction of Sydney, reducing the risk of data being subject to foreign laws or jurisdictional issues.
  3. Secure Infrastructure: Local hosting providers typically invest in robust infrastructure and security measures to protect their clients’ data. They prioritise data privacy, employ encryption protocols, and implement strict access controls to safeguard against potential threats.

By hosting your website locally, you can be confident that your data is handled with care, in line with local regulations and industry best practices. This ensures that your customers’ personal information and sensitive data are protected, fostering trust and maintaining your reputation.

6. Supporting the Local Economy

Choosing a local hosting company for your Sydney-based website contributes to supporting the local economy. By investing in local businesses, you contribute to the growth and development of your local community.

When you choose local hosting, you can expect:

  1. Job Creation: Local hosting companies employ local professionals, creating job opportunities within the Sydney area. By supporting these businesses, you contribute to local employment and economic stability.
  2. Infrastructure Development: Local hosting providers often invest in local infrastructure to deliver reliable and high-speed hosting services. This investment improves the overall internet connectivity and technological advancement within the region, benefitting both businesses and individuals.
  3. Community Engagement: Local hosting companies are more likely to engage with the local community through sponsorships, partnerships, and other initiatives. By supporting these companies, you indirectly support their community involvement and their contributions to local causes.

Choosing local hosting not only provides tangible benefits for your own website but also has a positive ripple effect on the local economy.

Factors to Consider When Choosing a Local Hosting Company

1. Reputation and Reliability

When selecting a hosting company for your website, it is crucial to consider their reputation and reliability. The reputation of a hosting provider reflects their track record in delivering consistent and dependable services. It is essential to choose a hosting company with a proven history of high uptime, excellent customer satisfaction, and positive reviews.

By selecting a reputable hosting provider, you can expect:

  1. High Uptime: A reliable hosting company will have robust infrastructure and systems in place to ensure that your website remains accessible to visitors with minimal downtime. This is crucial for maintaining a positive user experience and avoiding any negative impact on your business.
  2. Excellent Customer Support: A reputable hosting provider understands the importance of providing reliable customer support. They will have dedicated support teams available 24/7 to address any technical issues or queries promptly. This level of support helps ensure that your website remains operational and that any issues are resolved efficiently.
  3. Positive Reviews and Testimonials: Positive reviews and testimonials from other website owners indicate a hosting provider’s ability to deliver reliable services. Consider feedback from existing customers to gauge the level of customer satisfaction and overall reputation of the company.

By choosing a hosting provider with a strong reputation for reliability, you can have confidence in their ability to provide a stable and consistent hosting environment for your website.

2. Server Infrastructure and Technology

The server infrastructure and technology used by a hosting company directly impact the performance and reliability of your website. It is essential to choose a local hosting provider that has invested in modern, high-quality servers and utilises advanced technologies.

Consider the following aspects of server infrastructure and technology:

  1. Hardware: A reliable hosting provider will have up-to-date server hardware that can handle the demands of modern websites. This includes powerful processors, ample RAM, and fast storage drives to ensure efficient data processing and retrieval.
  2. Data Centers: Look for a hosting company that operates data centers equipped with state-of-the-art facilities. The data centers should have redundant power supplies, cooling systems, and robust network connectivity to ensure uninterrupted operation.
  3. Content Delivery Network (CDN): A CDN is a distributed network of servers strategically located worldwide to deliver content to users efficiently. A hosting provider that offers integration with a CDN can help accelerate the loading speed of your website by serving content from the server closest to the user’s location.
  4. Caching Technology: Caching technology, such as server-side caching or content caching plugins, can significantly improve website performance. Ensure that your hosting provider supports caching mechanisms to minimise the server load and deliver content quickly to visitors.

By choosing a hosting company with robust server infrastructure and advanced technology, you can ensure that your website operates optimally, with fast loading times and reliable performance.

3. Scalability and Flexibility

Scalability and flexibility are crucial considerations when selecting a hosting provider, especially if you anticipate growth or expect high traffic on your website.

Here’s why scalability and flexibility matter:

  1. Growing Resource Demands: As your website grows, it may require additional resources such as increased storage, bandwidth, or processing power. A web hosting provider that offers scalable hosting plans allows you to easily upgrade your resources as needed, accommodating the growth of your website without disruption.
  2. Traffic Spikes: Certain events or marketing campaigns can result in a sudden surge in website traffic. A web hosting provider with scalable infrastructure can handle these traffic spikes without affecting the performance of your website. This ensures a smooth user experience and prevents any potential downtime or slowdowns during peak periods.
  3. Flexible Web Hosting Plans: Choose a hosting provider that offers a range of web hosting plans to cater to your specific needs. This allows you to select a plan that aligns with your current requirements and provides room for future growth or changes.
  4. Easy Resource Management: A flexible web hosting provider will offer user-friendly control panels or dashboards that allow you to manage and adjust your hosting resources efficiently. This empowers you to scale up or down as needed and gives you control over your website’s performance.

By choosing a hosting provider that offers scalability and flexibility, you ensure that your website can adapt to changing demands, handle increased traffic, and provide an optimal user experience.

4. Pricing and Plans

When selecting a hosting company for your website, it is important to consider the pricing and plans they offer. Evaluate your budget and compare the pricing structures of different hosting companies. However, keep in mind that the cheapest option may not always provide the necessary performance, reliability, and support that your website requires.

Consider the following factors related to pricing and plans:

  1. Features and Resources: Compare the features and resources included in each web hosting plan. Assess the allocated storage space, bandwidth, and the number of domains or websites you can host. Ensure that the plan aligns with your website’s needs and allows room for growth.
  2. Scalability Options: Evaluate whether the web hosting company offers scalable plans that allow you to easily upgrade or downgrade your resources as needed. This flexibility ensures that your hosting plan can adapt to your changing requirements without disruption.
  3. Renewal Pricing: Pay attention to the renewal pricing, as some web hosting companies may offer lower introductory rates that increase upon renewal. Understand the long-term costs to ensure that the web hosting plan remains affordable and sustainable for your business.
  4. Value for Money: Look beyond the price and evaluate the value for money that each web hosting plan provides. Consider the overall performance, reliability, customer support, and additional features included in the plan. A hosting plan that offers excellent performance, reliable support, and relevant features may justify a slightly higher price.

By carefully assessing the pricing and plans offered by web hosting companies, you can select a hosting solution that provides the best balance between affordability and the necessary features and resources for your website.

5. Customer Support and Technical Assistance

Prompt and reliable customer support is essential when it comes to web hosting your website. Technical issues or questions may arise, and having access to timely assistance can save you time and frustration.

Consider the following aspects related to customer support and technical assistance:

  1. 24/7 Availability: Look for a web hosting company that offers round-the-clock customer support. Technical issues can occur at any time, and having support available when you need it ensures that your website’s downtime is minimised.
  2. Multiple Support Channels: Check the available support channels such as live chat, email, or phone. Having various options allows you to choose the most convenient and effective means of communication when seeking assistance.
  3. Response Time: Research the average response time of the web hosting company’s customer support team. A hosting provider with a reputation for quick response times indicates their commitment to resolving issues promptly.
  4. Technical Expertise: Consider the technical expertise of the customer support team. A knowledgeable and experienced team can provide accurate and effective solutions to your technical queries or problems.

Reliable customer support and technical assistance ensure that any web hosting-related issues are addressed promptly, minimising potential downtime and ensuring a smooth operation for your website.

6. Additional Features and Add-Ons

Evaluate the additional features and add-ons offered by the web hosting company to determine if they align with your website’s needs. These features can enhance your website’s performance, security, and user experience.

Consider the following additional features and add-ons:

  1. Website Builders: If you prefer a user-friendly, drag-and-drop website building experience, check if the web hosting company provides a website builder or offers integration with popular website builders.
  2. SSL Certificates: SSL certificates encrypt data transmitted between your website and visitors, enhancing security and building trust. Check if the web hosting company offers free or affordable SSL certificates to ensure secure communication with your users.
  3. Backup Solutions: Regular backups are crucial for data protection and disaster recovery. Assess if the web hosting company offers automated backup solutions or provides options for manual backups.
  4. E-commerce Features: If you plan to run an online store, check if the hosting company supports e-commerce platforms, provides integration with payment gateways, and offers features such as SSL for secure transactions.

Carefully consider which additional features and add-ons are essential for your website, as they can contribute to its functionality, security, and overall performance.

7. Reviews and Testimonials

Reading reviews and testimonials from existing customers can provide valuable insights into the web hosting company’s performance and customer satisfaction. Look for feedback related to uptime, reliability, customer support, and overall experience.

Consider the following when assessing reviews and testimonials:

  1. Uptime and Reliability: Look for positive feedback regarding uptime, as this indicates the web hosting company’s ability to keep your website online consistently.
  2. Customer Support: Assess the comments regarding customer support to gauge the responsiveness, helpfulness, and overall satisfaction of existing customers.
  3. Overall Experience: Consider the overall experience shared by customers to gain a comprehensive understanding of the web hosting company’s performance, reliability, and value.

Reviews and testimonials offer real-world experiences and insights into the hosting company’s capabilities. They can guide your decision-making process and help you choose a hosting provider that meets your expectations.

Recommended Local Web Hosting for Sydney based websites

When choosing a host with local servers in Sydney, you should consider factors such as the host’s reputation, uptime, customer support, and pricing. Some popular web hosts that we have worked with for a number of years include DreamIT and WP Engine.

DreamIT have both Sydney and Melbourne server locations and are proactive when it comes to security and upgrading their own technology. We have recommended DreamIT to multiple clients and all have been impressed. DreamIT also impress when it comes to customer support or the speed of their reaction when a support request is lodged.

WP Engine is a premium web host that offers local servers in Sydney. They specialise in WordPress hosting and offer fast and reliable web hosting with excellent customer support. WP Engine also offers a range of features specifically designed for WordPress websites, including automatic backups and updates. WP Engine do not offer email hosting – only WordPress hosting – so if you need a complete end-to-end local hosting provider for your website then DreamIT would be the better choice.


Choosing a web hosting company is a critical decision that can significantly impact your website’s performance, user experience, and SEO efforts. For Sydney based websites, opting for a local web hosting company offers numerous advantages, including faster loading times, improved user experience, better SEO performance, local customer support, data privacy compliance, and supporting the local economy. By considering factors such as reputation, server infrastructure, scalability, pricing, customer support, and reviews, you can make an informed decision that aligns with your website’s requirements.


1. What is the significance of website loading times for SEO?

Website loading times directly affect user experience and search engine rankings. Faster-loading websites tend to rank higher in search engine results, leading to increased organic traffic.

2. How does local web hosting contribute to better user experience?

Local web hosting reduces latency and ensures faster website loading times. This contributes to a seamless browsing experience, reducing bounce rates and improving user satisfaction.

3.Are there any specific data privacy regulations for Sydney based websites?

Yes, Sydney based websites need to comply with local data privacy regulations. Opting for a local hosting company ensures that your data is handled in accordance with these regulations.

4. Can a local web hosting company handle high traffic and scalability?

Local web hosting companies often offer scalable hosting plans to handle high traffic and accommodate website growth. Ensure that the web hosting provider you choose can meet your scalability requirements.

5. Are there any advantages of local customer support over international support?

Local customer support offers faster response times, personalised assistance, and better communication due to being in the same time zone. This enables quicker resolution of issues and a more satisfactory support experience.


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